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 Why you need a website?

EVERY small or home-based business should consider a website. The point here is to have something on the web so you can be found by potential customers or even partners. There are certainly some businesses where a website offers nothing of value but for the vast majority a website can be a very effective sales channel and marketing tool.

Below are a few reasons why you need a website

1. Build Customer Relationships

A website is a great place to build customer relationships this can be done extremely effectively using email. Once you have a consumers name and e-mail address they could be a customer for life if they are treated well.

2. To provide business information

A huge proportion of internet users use the internet to find local businesses or a product or service in general. Using the web to do this, is a lot cheaper than directory enquiries and a lot quicker than using a telephone book or directory. A website containing your business information is available 24 hours a day, this can be printed and can be bookmarked to return to later. Furthermore potential customers can contact you using the desired communication channel you display.

3. Open 24/7 365 days/year

Your shop is always open so to speak. Visitors can enter your shop any time of the day before 9am and after 5pm because out of these hours are when people tend to surf the internet, a perfect reason why you should have an online presence.

4. To compete against your competitors

Without having an online presence could mean you are missing out on a lot of potential business meaning your competitors have a distinct advantage just by having an online presence. Effectively leverage the power of the internet and get ahead of competitors by learning by their mistakes and doing what they do better.

5. Cost Effective Advertising

Offline advertising generally has an extremely low conversion rate. Leaflets and brochures can be quote costly and once these have been printed and distributed and more often than not thrown away this communication channel is dead.

However using a website as a communication will always be online; this cannot be thrown away or discarded. Offline Marketing could be looked upon as a push marketing mechanism, however having a website uses a pull mechanism, and customers search for your services and find your website.

6.  Customer Support

Provide personalized support for your customers with answers to common questions; assistance on specific products or services, provide a variety of ways in which you can be contacted. Do all this without answering a phone or hiring additional staff.

7. Word of mouth advertising

With the growing online community and social networking going on nowadays it has never been easier to likeminded people to communicated, but more importantly communicate your website address or even drop it into an email. It’s very common nowadays that a website address could be posted up onto a website discussion forum by a happy customer and you could expect to receive hundreds even thousands of visitors to your website from that one forum post or conversation about your company and the products and services you offer.

8. Effectively reach new markets

An overwhelming amount of people now have access to the internet whether it is through their mobile phone, pc, laptop or game console. You really cannot afford to miss out on all these potential customers. It may be that someone didn't mean or intend to land on your website but people surf the internet in many different ways, more often than not people often refine their searches on search engine again and again until they get to the website they want, they may begin searching for car wax and throughout their journey they may find that they done actually want car wax anymore what they want now is a car vale ting service, this is common with website users in that they do end up on a website looking at products or services they didn't intend to look at in the first place.

9. Money Savings

Today your long-distance phone bill can run into the hundreds of dollars. Using the e-mail to talk to your customers, suppliers, partners, etc., can save you a large portion of this expense.

10. Update or Change your products and services easily and at low cost

If you have produced "paper" catalogs, brochures, sales collateral's, you know how difficult and expensive it is to change them. You want to add a new item. With your Internet site, changing anything is a simple and inexpensive process.