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What is a Full-Managed Website and Digital Marketing Services of Marketlink Web Solutions?

What is a Full-Managed Website and Digital Marketing Services of Marketlink Web Solutions?

What is a Full-Managed Website and Digital Marketing Services of Philippines Web Designing?

“Focus on your business and let us work on your website”

Basically the full managed website is built and maintained by us for you. There are thousands of people and businesses build their own websites with free website offers, website building software, since they don’t have time and skills to put up, edit and maintain their own website.

Are you managing your own sponsor ads with little success? Along with the web development, we have full-managed digital services for you.

Full managed digital Marketing is a combination of a human talent and technology to develop, execute and manage the numerous elements of digital marketing.

Philippines Web Designing offers a cost effective solutions by creating a website for your business and maintaining it. It all start by gathering all the details regarding to your business. Based on the client requirements, we will build and create your website from creation of mock up to development up to after sales support. Graphics, contents or texts, design and images will be from us. We will work closely with our full managed clients to make sure your website are well-maintain and up-to-date.

Updates is upon at the client request, and we will make sure that your website is growing. The best of all, it frees you up so you can focus on your business without worrying about your website.

Need an assistance in creating high quality content? We can provide a solution for you. Planning to have a venture into online advertising via Google or Facebook? We can make happen that as well. From improving your SEO ranking, driving your traffic to your website, creating your social strategy or content marketing we will take care of you. We also provide monthly reports for our full managed digital marketing clients.

Marketlink Web Solutions will help you dominate your online space by creating your professional website and implementing digital marketing solutions for your business. We will make sure that our full managed digital marketing service for your company will see and measure your success.

Our Business Model, Branding to ROI. Why it will be beneficial for your business?

Our Business Model, Branding to ROI. Why it will be beneficial for your business?

Our Business Model, Branding to ROI. Why it will be beneficial for your business?

“We don’t just build websites, we create website that sells.” – Dr. Christopher Dayagdag

Does your business have a website? If yes, does your website are visible to your target customers and has conversions or inquiries? If no, well, did you know that more than half of the world’s population now uses internet with more than 3.75 Billion people are online. That is based on the “Digital in 2017 Global Overview” report by social media consultancy We Are Social and the social media management platform Hootsuite.

The number of social media users grew up to 8% year-on-year all over the globe. All the online activity and web traffic are on mobile. In Philippines, about 60 Million or 58% of the population has access to the internet. And it grows by 27% in the 12 months. When we, Filipinos go online, we are spending 8 hours and 59 minutes every day on average.

Just having a website is not enough. Imagine how many customers are looking for your business type online.

These numbers are an evidence that having an online business or ecommerce is a great benefit and opportunities to business owners. Internet has all the limitless opportunities for businesses which allows you to promote and sell your products and services and earn just in few clicks.
In this digital era, we have seriously altered the way we approach business. That’s why Marketlink Web Solutions formulate the “ Branding to ROI ” business model.

The first step to reach the ROI begins by creating your brand and products and have a clear identity. Second, is the creation of your website, social media business page and gathering likes and reviews, post and your best pictures. Next is linking your social media accounts, blogs, video links to your website. Fourth, we will promote your social media accounts using paid or non-paid strategy like SEO, Google Ads, and Facebook sponsor ads. Next is engaging to your customer’s inquiries and feedbacks, and monitor the page views, insights and campaigns of your website. Lastly, we will measuring your campaign success and see the Return of Investment (ROI) from active campaign. And stand out with your online business.

Given all these steps, going online will not solve your business problems. Engaging and managing customer inquiries and creating promotions and sales and ensuring a strong and reliable internal workflow should be worked on. Commitment and dedication are still the requirements for any business to succeed. But using technologies will make your business more competitive.

Marketlink Web Solutions “ Branding to ROI ” business model are proven and effective and some of our clients reach their ROI. What are you waiting for? Get more customers online and reach the ROI using our own business model.

How Search Engine Works?

How Search Engine Works?

Before answering that question, what is a Search Engine? So based in Wikipedia, search engine “is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.” Example: Google, Yahoo, Bing and Ask.com. And to find that answer, I used a search engine, particularly, Google.

Have you ever wonder how frequent you use Google or other search engines per day? World Wide Web is a huge place. If you know a website, you can find it by just type in the web address in the address bar of browser. What if you don’t know the URL?

For many, Search engine is an internet. When you want to find the “Asus Zenfone Laser 2 specs”, search engine will display the list of web pages that containing information about Asus Zenfone Laser 2. Search Engine have become part of our lives. We use them to find things online, learning tools, directions or map and also for business.

Search engine has 3 functions: Crawling, Indexing and Retrieval & Ranking.

How Search Engine Works

CRAWLING – it all begins here. An automated bot / spider / crawler / web crawler collects all the data in a website. For Google it is “Googlebot”. It will scan the website and collect all details in the website such as page title, images, and linked pages.

INDEXING – every time a bot / crawler visits a web page, it stores the information collected from a web page to search engine’s massive databases. It makes a copy of it and add the URL to an index and repeats the process, until it builds a huge index of many web pages.

RETRIEVAL & RANKING – When someone perform online searching, search engine goes down to its billions of documents. It returns a result that Relevant or useful to searcher’s query and RANK those results according to the Popularity of the website serving the information.

Search Engine Algorithms

To determine the relevance and popularity, search engines employs mathematical equations or Algorithms. Search engine algorithms has a hundreds of variables, or what we called “Ranking Factors”.

Google core algorithms:

Google Panda – it takes the quality of the website’s content when ranking sites in search results. It ranks a website with high quality content that answer the searcher’s query.

Google Penguin – This is the second core algorithm of Google. It deals with the link quality. Most of the affected of this algorithm is the sites with poor link building.

Google Hummingbird – This is part of the Google main search algorithm, it ensure that it serves the best results for specific queries. Hummingbird is more about able to understand search queries better, particularly with conversational search.

How to prevent your site from being hacked and spammed?

How to prevent your site from being hacked and spammed?

Preventive maintenance for your site from being hacked and spammed isn’t just something you do once; it’s a continuous process that you need to repeat over and over. One of the greatest false convictions flowed in the web possession and site security group is that “your webpage isn’t a major one, so there’s nothing worth being hacked for”. This specific conviction has always led dismay, because probably site owner’s surprise, he/she gets hacked and may lose everything. Truth be told, this conviction view may really be engendered by programmers, since it makes laxity in the web proprietors, keeping their guards down and making their defenses exploitable. Actually sites get hacked constantly, size and capacity don’t make a difference by any means.

Preventive maintenance is the key for keeping your website healthy and safe. Hackers are continually searching for vulnerabilities in programming you are running so they can abuse those vulnerabilities. When they get in, they can assault whatever remains of your system. Here are some reasons why your site might get hack and the prevention from being hacked and spammed:

 

Why do sites get hacked?

Hacking is regularly performed via computerized contents written to scour the Internet trying to misuse known site security issues in programming. There are a couple of reasons why individuals would hack a site:

Preventive Maintenance

  • Links back to their website
  • Links to another website (paid for links)
  • Capturing your sites activity
  • Inject content onto your site
  • Access paid for things
  • Gain all registered users email addresses And of course, just for fun.

 

The explanation for this is if a hacker purchases a legitimate hosting account for the sole purpose of sending out spam, the webhost will erase the record when it discovers this client is spamming from their servers, because spamming does not only place enormous loads on a shared server which will back off the various sites facilitated on it and corrupt their facilitating administration, but it often also results in the webhost having his IPs blacklisted which means that most users on the server will be unable to send or receive emails.

 

Preventive Maintenance from being hacked and spammed.

Preventive Maintenance

  • Choose a strong password to keep it safe.
      – A good password that is easy to recall is your cell phone number combined with your car registration and followed by a question mark.

 

  • Use HTTPS
      – HTTPS or Hyper Text Transfer Protocol Secure, is a secure communications protocol that is utilized to exchange delicate data between a site and a web server. Moving your site to the HTTPS convention basically implies including an encryption layer of TLS (Transport Layer Security) or SSL (Secure Sockets Layer) to your HTTP influencing your clients’ and your own information additional to secure from hacking attempts.

 

  • Keep your software scripts up to date.
      – Introducing WordPress and simply let it keep running individually is an ensured approach to welcome the programmers. Continuously check and introduce refreshes, patches and new forms.

 

  • Keep your PC virus free
      – A lot of hackers access your facilitating account through a Trojan, Virus or Key Logger which was planted on your PC when you went to an seemingly innocent website, created by the hackers.

 

  • Backup your website.
      – By backing up your entire website regularly and saving all recent backups, data loss will be kept to a minimum with only minor work required to rebuild your website on a cleaned hosting account.

 

  • Tighten your network security.
      – PC clients in your office might be incidentally giving a simple access course to your site servers. Guarantee that:
    • Logins terminate after a brief time of activity.
    • Passwords are changed oftentimes.
    • Passwords are solid and NEVER recorded.
    • o All gadgets connected to the system are filtered for malware each time they are appended.

 

  • Install a web app firewall.
      – A web application firewall (WAF) can be programming or equipment based. It sets between your site server and the information association and reads every bit of data passing through it.

 

Summary.

A large portion of site owners’ go through the life with the philosophy ‘It won’t happen to me’. But unfortunately, that philosophy has been proven not to be true in the world of online security. An effective attack on your website not only leads to compromising of users’ data and your own information, it can also lead to a blacklisting of your site by Google and other search providers. Preventive Maintenance is a big help for the site owners’ to secure and protect their websites from hackers.

Server – Browser Interaction

Server – Browser Interaction

A lot of us developers jump to conclusion that we can learn Web Programming by jumping into watching videos, taking online courses on HTML, CSS and other popular web platforms. We take a huge step in learning all the technicalities without knowing how the Server Browser Interaction.

As a developer, I had the same problem when I first started learning web development. I read comments, reviews, and suggestions all over the internet and it seems I really have to learn the basics of Web Server Interaction before

So What is a Server?

server browser interaction

server browser interaction

The primary function of a web server is to store, process and deliver web pages to clients. The communication between client and server takes place using the Hypertext Transfer Protocol (HTTP). Pages delivered are most frequently HTML documents, which may include images, style sheets and scripts in addition to text content.

And What is a Browser?

server browser interaction

A browser is a tool/application that lets you view your web page contents in a human readable form. And it has also other functionalities such as live code-editing, preview, and other extensions developed by programmers.

How does a browser interacts with server?

  1. User inputs something in the address bar (e.g: facebook.com)
  2. User press enter
  3. The browser will request something on facebook’s server, in this case it is requesting for the facebook.com’s homepage.
  4. The request sent to the server will be validated to know what the server is going to send back.
  5. After quick processing, the server will send the files(.html, .css, .php, .etc) needed to display facebook.com’s homepage to the browser.
  6. The browser interprets the files and codes into a human readable format.
  7. The browser will now display facebook.com’s homepage.
  8. Basically that is how the server – browser interacts with each other!

If you have any inquiries or concerns just message us at info@marketlinkwebsolutions.com

How does a Server Talks to the Browser and Vice Versa

How does a Server Talks to the Browser and Vice Versa

A lot of us developers jump to conclusion that we can learn Web Programming by jumping into watching videos, taking online courses on HTML, CSS and other popular web platforms. We take a huge step in learning all the technicalities without knowing how the browser talks to the server and vice versa.

So What is a Server?

The primary function of a web server is to store, process and deliver web pages to clients. The communication between client and server takes place using the Hypertext Transfer Protocol (HTTP). Pages delivered are most frequently HTML documents, which may include images, style sheets and scripts in addition to text content.

And What is a Browser?

A browser is a tool/application that lets you view your web page contents in a human readable form. And it has also other functionalities such as live code-editing, preview, and other extensions developed by programmers.

How does a browser interacts with server?

Basically, When the user

 

Best Website Solutions Provider in the Philippines

Best Website Solutions Provider in the Philippines

Philippines Web Designing is once again awarded as the “Best Website Solutions Provider” in the Philippines by the Q-Asia Quality Excellence Award. This will now be our 3rd consecutive year since 2014 to present. The venue of the awarding is in Crown Hotel, Ortigas Center, Quezon City, this coming 25th of March 2017, 6pm.
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Do It Yourself (DIY) Web Design Quote with Online Payment now available

Do It Yourself (DIY) Web Design Quote with Online Payment now available

Do-It-Yourself (DIY) Builder is now available only at Marketlink Web Solutions Inc. With this DIY tool, customers can now easily create their own quote package and invoice real time while controlling their preferred budget for the project. All possible add-ons are available from web hosting, web design pages, banner designs, logo, article writing, seo, maintenance, advertising and so much more.
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Content Media Marketing – Basis For Business Profitability Model

Content Media Marketing – Basis For Business Profitability Model

The dissertation titled “Content Media Marketing – Basis for Business Profitability Model” by Dr. Christopher Dayagdag is a new business model to help all type of business owners, government agencies, foundations and everybody to be more profitable by applying properly the stages.
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How Branding to ROI really works?

How Branding to ROI really works?

Dr. Chris Dayagdag, the CEO of Philippines Web Designing was invited as one of the resource speaker in Polytechnic University of the Philippines with more than 500+ attendees. The topic is all about the IOT, Security, Analytics and the owned created business model of Dr. Dayagdag, the “Branding to ROI model”.

How Branding to ROI really works

In his speaking engagement, he discussed about the process and step by step to achieve this business model. It all started from Branding, Design and Development, SEO, SEM up to Return on Investment (ROI).  Each steps includes multiple instructions that all SME’s and startup should follow. It should not escape from step to another or it will be impossible for the ROI to really work.

The attendees are from different industries and Universities which requires them to formulate their own research work. Applying the said model will be beneficial to their success.

How Branding to ROI really works

Proper analyzing and forecasting of data/market are required before starting up a business from a research work.

How Branding to ROI really works